Weather Central Helps Broadcasters Engage Viewers with New Mobile and Online Tools for NAB 2011

Madison, Wisconsin and Las Vegas, Nevada (PRWEB) March 22, 2011

Weather Central, provider of the most-viewed broadcast weather system in the world, today announced an extensive lineup of new and enhanced tools and products that empower local TV stations and broadcast groups to engage their viewers through smartphones, tablets, PCs and connected TVs. The entire lineupwhich includes a full suite of solutions for mobile web, WAP, iPhone, iPad and Android platformswill be on display at NAB 2011, April 11-14, in Weather Centrals booth (SU7502) at the Las Vegas Convention Center.

New devices and constant connectivity is changing the way viewers interact with broadcasters, says Weather Central vice president Bill Boss. Weather Central helps ensure that its broadcast customers adapt to those changing viewing habits with tools that bring the most accurate weather information home to their audience, no matter where they are.

At NAB, Weather Central will debut:

Solutions for streamlined multi-screen delivery

Duplication of effort and resources can make delivering weather a challenge. Weather Central has worked closely with its broadcast customers to simplify workflows with new tools including:

Forecast Tailor -- an easy-to-use web app, exclusive to Weather Central, that ensures broadcasters have the same forecast on every screen. Forecast Tailor eliminates the repetition and potential inconsistency inherent in pushing weather content simultaneously to web sites, mobile platforms and other display devices by automatically populating templates for each target with information drawn from any Weather Central broadcast production system.

News Synergy the first mobile app creation solution that enables media companies to offer sophisticated mobile apps, complete with integrated local station video, that run on viewers Apple

According To Riverview Software Solutions, Winter Storm Season is Almost Here -- Broadcasters And Emergency Services Need To Be Prepared

Guntersville, Alabama (PRWEB) November 19, 2011

Riverview Software Solutions provides a software application named "Disaster Resource Navigator" to provide diaster preparedness and assist during disaster recovery efforts.

The Disaster Resource Navigator software application provides an organized method of keeping track of important information and provides quick navigation of local resources offering critical services and supplies such as food, water, ice, shelters, generators and fuel. With the Disaster Resource Navigator, this information is just a mouse click away saving valuable time for the broadcast staff, listeners and viewers.

The Disaster Resource Navigator eliminates having piles of notes to sort through or lose during a natural disaster or emergency.

The Disaster Resource Navigator application is intuitive for radio and TV broadcasters of all levels of experience. Minimal typing is required with only 3 data fields. All data is automatically saved - no buttons to click, just enter the data on the fly and it will be saved automatically.

The Disaster Resource Navigator user interface provides a simple and intuitive interface for the user. Users can click on a category and the Resource List is instantly populated with all resources providing that particular service. Hot buttons are provided for immediate access to the most critical information.

The application includes a U.S. state, county and city database which can be setup for specific defaults and favorites - minimizing the number of items on the drop-down selection lists. Built in category lists are provided and new categories can be added as needed. The software also includes an activity logger to easily comply with FCC reporting requirements.

The software design is based on a "Real Life" scenario. In April 2011, tornadoes devastated many areas in Alabama with a record breaking 53 in one day throughout the state. Riverview Software Solutions is located in the northeastern section of the state where nine of the 53 caused severe damage.

A local FM station operated under FCC emergency broadcast rules for many days and fielded numerous phone calls from the general public, local businesses and other local service agencies. The FM station became a crucial communications hub that helped citizens find much needed supplies and provided the location of resources throughout the area.

Riverview Software Solutions design team monitored this activity and discovered that after days of taking notes and relaying information, the station staff had so many notes and occasionally, finding the desired information for callers was starting to take a considerable amount of time. There had to be a better way so the Riverview team set out to develop this software application.

Should a natural disaster strike a community in the future, having the Disaster Resource Navigator will be an essential tool for quickly providing information to the public.

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