Beacon Street Girls Dress up and Get Taste of 'Project Runway' with New 'Fashion Frenzy' Online Game: Free Game Lets Girls Become Fashion Designers and Stylists in a Fun and Supportive Environment

Lexington, MA (PRWEB) November 23, 2006

A new online fashion game based on "Fashion Frenzy," the ninth book in the award-winning Beacon Street Girls (BSG) book series, helps girls further explore the exciting world of fashion design and styling. Unlike most fashion-oriented online games, the "Fashion Frenzy" game (http://www.beaconstreetgirls.com/games ) allows budding designers to do more than dress up a figure. With "Fashion Frenzy," players actually help create the apparel options by picking out different fabrics, colors and prints. They also get the opportunity to act as a fashion stylist, accessorizing the outfits. There are thousands of combinations possible.

Most online fashion games simply allow girls to choose apparel from a very limited closet. Unlike these "dress up" games, "Fashion Frenzy" players select among dozens of style options for tops, pants, skirts, jackets and dresses. Then they choose the fabrics, colors and prints, to finish each piece of clothing. Once an outfit has been created, the player dresses Katani Summers, the BSG fashionista, and chooses a photo background. Taking a turn as a fashion stylist, the player then rounds out the look with accessories like scarves, headbands, jewelry, hats and headpieces, footwear and handbags, including bags and purses from the Beacon Street Girls collection (available online at http://www.bsgshop.com ) When the ensemble has been completed, players receive feedback and commentary from Katani, and can email the whole look to a friend.

In addition, true to the upbeat and optimistic messages communicated through the Beacon Street Girls literature, the "Fashion Frenzy" game offers positive role models for girls. "While shows like 'Project Runway' and 'America's Top Model' have been enormously popular with the preteen girls because they offer a behind-the-scenes look at the world of fashion, they sometimes perpetuate the negative tone enlightened adults have come to associate with the world of fashion," said Addie Swartz, founder and CEO of B*tween Productions, home of the Beacon Street Girls. "'Fashion Frenzy' provides girls with a chance to play with fashion in a fun, supportive environment."

Swartz continued, "In addition, the game offers the opportunity for true fashion experimentation. In the fashion industry innovation often springs from un-expected pairings and combinations. The juxtaposition of different colors and patterns can be quite exciting. The huge number of style combinations 'Fashion Frenzy' offers makes this possible."

The BSG's website (http://www.beaconstreetgirls.com ) features the preteen stars of the award-winning book series for girls, providing positive role models and messages for girls as well as a safe, COPPA-compliant online destination. The website also features Club BSG, the free club for Beacon Street Girls fans. The club is open to all girls under the age of 17 who wish to interact with the BSG characters and world. Club members:

Milan Transport Agency Employs Scala-Powered Digital Signage to Jump-Start its Renewal Project

Milan, Italy (PRWEB) March 24, 2011

The Milan Transport Agency (ATM) and the City of Milan are on a mission to modernize both the underground and above-ground public transportation network. The entire revitalization process includes plans to replace all vehicles with more environmentally friendly versions, improve transportation efficiency, and increase safety and comfort for travelers. ATM turned to Scala Certified Partner M-Cube, to design an integrated digital network for this high-profile project.

The new network spans 42-inch LCD displays sealed in unbreakable glass located in underground train station mezzanines. The network communicates ATM corporate messages, network service updates, alternate routes and emergency messages. There is also a panic button connected to the mezzanine monitors to provide default messages in case of an emergency. A push of the button will alert the ATM control room, which will then manage the messaging to stations affected by the situation or the entire network.

At the above-ground transportation stations of the airport bus line San Babila/Linate, M-Cube has implemented information poles with two 26-inch LED monitors per pole, providing visibility from all sides. The monitors have been optically bonded to ensure visibility in all weather conditions and direct sunlight. These displays provide information about the position of the bus on its route, and arrival time at the stop where the traveler is viewing the screen.

ATMs communications offices were searching for a digital signage network that could live up to all of the information tasks needed, while communicating over an extensive network and one that was able to integrate existing system functionality. In addition, ATM needed the network to serve as a communication tool between their staff and headquarters. Scala was chosen to provide the software for this project because it is the most reliable and flexible on the market.

The adoption of the Scala platform as ATMs corporate decision to implement its digital signage network was clearly a strategic choice, said Roberto Carreri, ATM Project Manager. Because of its flexibility to integrate with our existing databases and current application environment, the Scala system enables ATM to communicate important information in an easy-to-understand format, using captivating graphics, while distributing multiple messages simultaneously over a complex network without any extra development work.

About M-Cube

In order to meet the ever growing expectations of POS communica

Proterra Selected for U.S. Department of Defense Hydrogen Infrastructure Pilot Project

Golden, CO (PRWEB) July 9, 2009

Proterra LLC, the pioneering innovator and manufacturer of zero emission commercial transportation solutions from city transit buses to class 4-8 trucks, today announced its role in a U.S. Department of Defense (DoD) pilot project designed to test an end-to-end clean hydrogen energy cycle. Proterra's bus will be used as part of the pilot to demonstrate the economic, operational and environmental benefits of fuel cell technology in a full sized transit bus. Led by the Center for Transportation and the Environment (CTE), the pilot project will include all elements of a clean hydrogen energy cycle, from local hydrogen generation to bulk hydrogen storage to hydrogen load in the form of fuel-cell powered forklifts and Proterra's fuel cell powered bus.

Proterra's plug-in, battery-electric bus with hydrogen fuel cell range extension will play a key role in the two-year long pilot, and will be used to transport tens of thousands of staff between Ft. Lewis and McChordAir Force Base in Tacoma, Washington. Allowing for significant cost and environmental benefits, Proterra's revolutionary TerraVoltTMEnergy Storage technology can be completely charged in under 10 minutes, representing a dramatic improvement in the industry.

The project will include the historic testing of an end-to-end clean hydrogen energy cycle, including: